Story

A Star is Born: MLK’s Granddaughter at the March For Our Lives

By Jerry Weissman / March 25, 2018

The next generation of leaders delivered their words with forceful confidence.

What Won Wisconsin Voters

By Jerry Weissman / January 29, 2018

How Wisconsin Democratic candidate Patty Schachtner defeated the GOP nominee, Adam Jarchow

6 Ways to Win With Words

By Jerry Weissman / August 30, 2017

Your words are powerful! Elevate your speech, elevate your career.

Build a Better Mousetrap and Presentation

By Jerry Weissman / June 28, 2017

Discover the best ways to design your next presentation

What Do Churchill and Teenagers Have In Common?

By Jerry Weissman / June 18, 2017

What’s the connection between Sir Winston Churchill and teenagers…read more to find out!

Landrieu's Language Trumps Controversy: 3 Classic Techniques

By Jerry Weissman / June 10, 2017

Landrieu uses three classic language techniques that trump controversy

Presentations and Email

By Jerry Weissman / April 17, 2017

Write your emails with clarity and purpose, and be sure the recipient knows what’s in it for them.

Ten Positive Actions Make for a Powerful Presentation

By Jerry Weissman / April 16, 2017

Alter your presentation perspective with tips from William McRaven who leads by example.

Saved From Death By PowerPoint

By Jerry Weissman / April 14, 2017

If you want to learn about a solution to an age old problem, read more here…

'Show Some Teeth' and Other Misguided Coaching Commands

By Jerry Weissman / March 1, 2017

This blog was originally published on Forbes as ‘Show Some Teeth,’ And Other Misguided Coaching Commands on Tuesday, February 28, 2017. Public and private companies spend hundreds of millions of dollars every year to develop what is broadly termed their “messaging.”

Bill Clinton's Master Lesson In Laundry Lists

By Jerry Weissman / July 29, 2016

This blog was originally published on Forbes as Bill Clinton’s Master Lesson In Laundry Lists on Wednesday, July 27, 2016. One of the best compliments an actor can give another actor is that he or she can recite a telephone directory and make it exciting.

Trump's 12 Forward-Looking Statements

By Jerry Weissman / July 23, 2016

This blog was originally published on Forbes as Trump’s 12 Forward-Looking Statements on Friday, July 22, 2016. The Securities Exchange Act of 1934 states “businesses must comply to standards of communication that limit risk factors.

The Words of Melania, Michelle, Manafort, and Orwell

By Jerry Weissman / July 20, 2016

This blog was originally published on Forbes as The Words Of Melania, Michelle, Manafort And Orwell on Tuesday, July 19, 2016. It took about a dozen minutes after Melania Trump’s speech at the Republican National Convention

Obama Evokes Socrates In His SOTU

By Jerry Weissman / January 14, 2016

This blog was originally published on Forbes as Obama Evokes Socrates In His SOTU on Wednesday, January 13, 2016. For his seventh and final State of the Union Address last night, President Obama broke the tradition of his predecessors—and even his own

The Single Most Important Factor For Persuasion

By Jerry Weissman / December 9, 2015

This blog was originally published on Forbes as The Single Most Important Factor For Persuasion on Tuesday, December 8, 2015. An indisputable fact of life in every company, every industry, every vertical, every geography, is that sales people sell features when they should be selling benefits instead.

Battle In Boulder: The Third Republican Debate

By Jerry Weissman / October 30, 2015

This blog was originally published on Forbes as Battle In Boulder: The Third Republican Debate on Thursday, October 29, 2015. Last night, as I watched the Republican debate from the University of Colorado at Boulder, I followed the Twitter feed crawling across the bottom of the CNBC screen.

5 Lessons In How To Pitch From Bill Clinton

By Jerry Weissman / October 28, 2015

This blog was originally published on Forbes as 5 Lessons In How To Pitch From Bill Clinton on Tuesday, October 27, 2015. Last weekend, for the first time in this now already overheated presidential campaign—and six months after his wife announced her candidacy—Bill Clinton went on the stump for her at a rally in Iowa.

Nouns And The Syrian War

By Jerry Weissman / October 2, 2015

This blog was originally published on Forbes as Nouns And The Syrian War on Thursday, October 1, 2015. Nouns, by definition, define. The best noun to define the Syrian war is “conundrum.”

Andreessen Horowitz Shows How To Avoid The Worst Death By PowerPoint

By Jerry Weissman / June 24, 2015

This blog was originally published on Forbes as Andreessen Horowitz Shows How To Avoid The Worst Death By PowerPoint on Tuesday, June 23, 2015. Of all the many bad raps against PowerPoint—TMI (Too Much Information), MEGO (My Eyes Glaze Over), Data Dump, Show up and Throw Up, and “Just mail me the deck!”—the worst is The Laundry List, in […]

What’s Missing from the Story on Gender Equality?

By Tanya Fruehe / May 4, 2015

The recent celebration of International Women’s day on March 8th has brought a remarkable amount of awareness to the state of women and equality.

How To Remember What To Say And Four Ways To Make It Stick

By Jerry Weissman / April 21, 2015

“Public speakers who use the technique often lapse into a “first-this-then-that-and-then-this-and-last-but-not-least” laundry list…”

CONTACT

1111 Bayhill Drive, Suite 325
San Bruno, CA 94066

(650) 227-1160

[email protected]